Friday, June 7, 2013

Assignment 3-2: My Favorite

THE OFFICE
The Office is a popular American television show that started in 2005 and has aired 187 episodes through present day (Imdb: The Office, 2013). The Office is based on a 2001 show of the same title from the BBC network. Both The Office and its British counterpart were created and are produced by Ricky Gervais and Stephen Merchant, adding Greg Daniels to that combination for the American series (2013). The series chronicles a cast of office co-workers from the northeastern Pennsylvania paper company, Dunder-Mifflin, led by the caring yet ignorantly insensitive office manager, Michael Scott. The insensitivities of Michael Scott towards age, sex, race, religion and every other characteristic of human personalities coupled with the antics of other office co-workers, specifically Dwight Schrute’s old-timey views about traditional gender roles, create an atmosphere in which no stereotype is out of bounds.
DIVERSITY DAY
The show set the standard for its loose and edgy portrayal of stereotypes as soon as Season 1: Episode 2, “Diversity Day”. In the episode, Michael Scott drew complaints from members of the staff about his reenactment of a racially insensitive Chris Rock comedy routine, prompting Dunder-Mifflin corporate to send in a counselor. Many stereotypes are unveiled during the various trainings that the office co-workers are put through that day. For one activity, each co-worker is to wear an index card on their forehead displaying a race and the other participants in the activity are directed to treat that person like the stereotypes of the race on the index card. At one point, a participant approached Dwight and says that he would be a bad driver, stereotyping him as an Asian, as his index card describes him. Dwight became irate, ripping the card from his forehead and exclaimed “Oh man, am I a WOMAN??”. The talented writing crew for The Office even found a way to include a gender stereotype in an exercise designed to explore the stereotypes of race, which this episode successfully does many times, calling all Jamaicans lazy and marijuana smokers, all Italians heavy eaters, and all Jewish people greedy. (“Diversity Day”, 2005)
The gender stereotype addressed in “Diversity Day” that men are better navigators than women is a popular stereotype of both current and historical popular culture. Men have always dominated the transit industries, holding the majority of pilot, taxi, trucking, and engineer careers. The development of this stereotype through time may come, not simply because it is true, but because it is true given traffic and navigation systems being configured the way they are. Studies have shown that men have better spatial reasoning and navigate better using geometry or a combination of geometry and landscapes, while women navigate better than men using only landscapes (Rosenthal et al, 2012). However, navigation systems are set up to rely on geometrical coordinates, such as longitude, latitude, street names, and the typical NSEW directions, not “the big oak tree on the corner” or “bear right at the Walgreens”. Therefore, the navigation systems that cater to the strengths of male navigation have created a stereotype that men are just better navigators in general, rather than saying the men are better navigators in given conditions.
Another stereotype displayed in “Diversity Day” was that all Italians are heavy eaters. Italian cuisine can be seen everywhere in America. So it is no surprise that the cuisine and the people behind it (Italians) make their way into mainstream media, which is the way that many stereotypes seem to be spread in modern popular culture. Italians are often depicted as either having ties to the mafia, an Italian eatery, or both in big-hit movies/shows such as Goodfellas, The Godfather, and The Sopranos. Either way, a large mass of viewers across the globe view the work and see close to every Italian male in the movie as being an overweight eater of everything in sight and the women as traditional, homemaker-type women, that offer food to everyone that visits.
FINAL THOUGHT
These examples are just a few of many stereotypes that The Office makes light of every week in all nine seasons of airing. Hopefully, the fact that we have shows like this to humor-ize the stereotypes and allow more conversation about their ridiculousness will open the minds of viewers and allow for more free thought of the subjects, rather than adhering to the absurdities that are stereotypes.


REFERENCES
Diversity day [Television series episode]. (2005). In Lieberstein, P. (Executive Producer), The Office. Los Angeles: Reveille Productions. Retrieved from Netflix.com
Imdb: The Office. (2013). Retrieved from http://www.imdb.com/title/tt0386676/?ref_=sr_1
Rosenthal, H., Norman, L., Smith, S., & McGregor, A. (2012). Gender-Based Navigation Stereotype Improves Men's Search for a Hidden Goal. Sex Roles67(11/12), 682-695. doi:10.1007/s11199-012-0205-8

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